Instagram has emerged as one of the largest social media networks over the years. Even more so, after it was made available for download on android operating systems. Along with being a social media network it is also a potential marketing network. This means Instagram can well be used as a source of easy money, given that one knows how to go about it. This line of profession has been lately termed as a social media influencer. Here’ a step by step process on how to become an Instagram influencer and start earning.
Bio and Content
The first impression matters. Work hard to provide an eye-catching bio with all the relevant information. Know what you want your page to be about. The best way to decide is to reflect on what interests you. Your account can be something as basic as a photography page. As long as you’re able to produce quality content, you’re good to go. Follow your passion.
Switching to a business account has a number of benefits. It makes it much easier for your followers to reach you as they only need to click the contact button on your profile. It provides a number of free tools such as Instagram analytics tools, which offer statistics about the likes, comments etc. each of your posts get.
Get the Numbers
Shane Barker, a social media consultant working for Forbes suggests that getting 100,000 followers increases your chances of being noticed by brands. With smaller number of followers you can still collaborate with a number of new and emerging companies who are in search of micro-influencers.
High Quality Content
Considering the fact that you are bound to face a lot of competition, you need to make sure your posts stand out. It doesn’t mean doing something out of the box. Even little alterations can end up making a huge difference. Let your hibernating creativity take over.
This is perhaps one of the most crucial steps to be kept in mind. Posting regularly will help you create a routine for yourself. And it also helps you attract a bigger audience who are share the common interest. The more you post, the more your work gets circulated.
Never underestimate the power of hashtags. Appropriate hashtags help you appear on the search feed more frequently. Try to have a diverse range of hashtags that go with your social media content.
Once you have a decent number of followers you can leave a comment on some already popular pages or DM them asking for shoutouts. You need to be professional about it. Don’t be disappointed if things don’t work in your favour. Keep trying.
Once you’ve gained a substantial number of followers you can start charging the brands (big or small). You can search for apps that help you estimate the worth of your partnerships. This ensures that you don’t get underpaid and prevents you for overcharging and losing a potential client.
Be interactive with your followers. Make time to reply to DMs. This brings you closer to the audience and helps you comply with their demands. It requires a certain degree of perseverance and hard work to become a successful influencer. If you put your mind to it, nothing can stop you from making those desired bucks.